
Independent review
Updated 25 September 2026 · 21 sources · not paid by PuroClean
PuroClean review: a Florida-based restoration franchise, what it costs, and what to check before you sign
A fair look at the restoration franchise headquartered in Tamarac, for the day after a leak when you are choosing who dries the house.
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Call PuroClean if
- You need a crew today and there is a PuroClean office near you.
- Your insurer uses its priority response programme.
- You want drying logs and photos your adjuster can read.
Compare first if
- The local office is new and has little public history.
- Mold is involved and the same company wants to test and remove it.
- The contract says anything about assigning your insurance benefits.
Compare with a licensed local company
Pick your area and see three local water damage restoration companies next to PuroClean. None of them pay us to be here.
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See every water damage restoration companie we list for Tampa
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See every water damage restoration companie we list for Orlando
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See every water damage restoration companie we list for Miami
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See every water damage restoration companie we list for Fort Lauderdale
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See every water damage restoration companie we list for West Palm Beach
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See every water damage restoration companie we list for Jacksonville
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See every water damage restoration companie we list for Fort Myers
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See every water damage restoration companie we list for Sarasota
Our verdict. PuroClean is a reasonable first call after a Florida water loss. It is headquartered in the state, lists 38 Florida offices, and its insurer programme asks franchises for contact within 60 minutes and drying logs an adjuster can read. Every location is an independently owned franchise, it publishes no prices, and the public review record is thin: 19 Trustpilot reviews averaging 2.7 of 5, and a single unanswered BBB complaint against the franchisor. Call the office nearest you, but get a second written estimate from an independent IICRC-certified restorer for any large job, and read the work authorization for any assignment of benefits before you sign.
At a glance
Where it is strong
- Headquartered in Tamarac, Florida, with 38 office listings in the state, from Gulf Breeze in the Panhandle to Miami and Naples.
- Its insurer programme sets contact within 60 minutes, an on-site inspection within four hours and daily status reports.
- Franchises in that programme must document jobs in Xactimate, the estimating system most insurers use.
- The two Florida franchises we checked on the BBB carry A+ grades and zero complaints.
Where to be careful
- Every location is an independently owned franchise, so quality depends on the local owner.
- No published prices. Its cost page repeats national averages from other sites, not its own rates.
- Very little public review data: 19 Trustpilot reviews, 63% of them one star, and the brand has not replied to them.
- The franchisor's BBB grade is A-, lowered for failing to answer a complaint about a franchisee.
How we reviewed PuroClean: research only, nobody here has hired them, 21 public sources. Read the method
We have not hired PuroClean, and nobody at BestHonestPro has. This review is research: PuroClean's own website, cost page, Florida office list and insurer white paper, its February 2026 press release, franchise industry data, Better Business Bureau files for the franchisor and two Florida franchises, Trustpilot, two editorial rankings, published cost guides and the Florida statute on assignment of benefits. We read patterns across complaints rather than quoting single angry customers, and we left out anything we could not trace to a source.
We have not called PuroClean for a test quote yet. When we do, what we asked and what they said will be added here with the date.
Last checked 25 September 2026. PuroClean is not affiliated with BestHonestPro, has not paid us, and did not see this page before it went up. PuroClean is a trademark of its owner and is used here only to name the company.
What PuroClean is
PuroClean is a restoration franchise run by PuroSystems, LLC, based in Tamarac, Florida. PuroClean launched as a franchise in 2001. Mark W. Davis and Frank Torre bought the company in 2015 and still own it privately. It handles water damage, fire and smoke, mold and biohazard cleanup, plus reconstruction at some locations.
How big it is depends on who you ask. PuroClean said in February 2026 that it had passed 500 locations in the US and Canada. Franchise Times, on its 2025 list, counted 500 units and $478 million in system-wide sales, 100% franchised. The brand's own location finder still says 413+ service centers.
The fact that matters most to you: PuroSystems describes PuroClean as a brand of independently owned and operated franchises. The office that comes to your house is a local business, and your experience depends on that owner.
- 1990PuroSystems founded in Fort Lauderdale.
- 2001PuroClean starts franchising.
- 2015Mark W. Davis and Frank Torre acquire the company.
- 2025The brand passes 500 locations, by its own count.
Source: PuroClean press release, 2 Feb 2026 (PR Newswire); Franchise Times Top 400, 2025; PuroClean, About us; PuroClean, contact page; PuroClean Franchise, privacy policy.
What PuroClean charges
PuroClean does not publish set prices. Jobs are quoted after an on-site inspection. The figures below are the published ones, and none of them is a PuroClean rate card.
| Typical water damage job | Average $3,860, most pay $1,383 to $6,370 (PuroClean cost page, citing HomeAdvisor, updated May 2026) |
|---|---|
| Per square foot | $3 to $4 clean water, $4 to $7 gray water, $7 to $15 black water (PuroClean cost page) |
| Mold remediation added | $1,200 to $3,750 (PuroClean cost page, citing This Old House) |
| PuroClean job, reported | $1,300 to $5,700 (Today's Homeowner, Apr 2025) |
| Typical job, any company | $2,000 to $6,000; extraction and drying $4 to $12 per square foot (HomeGuide, Feb 2026) |
Source: PuroClean, water damage restoration cost (updated 15 May 2026); Today's Homeowner, best water damage restoration services (10 Apr 2025); HomeGuide, water damage restoration cost (6 Feb 2026); Angi, water damage repair cost 2026.
We found no published figure for a trip fee, an inspection fee or an after-hours charge. Ask on the phone.
PuroClean, your insurer and the Florida AOB rule
PuroClean runs a Certified Priority Response programme for insurers. It says franchises in it make contact within 60 minutes, inspect on site within four hours, send status reports every 24 hours, and must document losses in software such as Xactimate. The Deerfield Beach franchise says, for commercial claims, that it provides drying logs, scope documents and photos on every project. We found no brand-wide statement on whether a franchise bills your insurer directly, so ask.
Source: PuroClean, how restoration providers and insurance companies collaborate (white paper); PuroClean of Deerfield Beach, insurance FAQ.
The Florida rule to know before you sign. For any residential property policy issued on or after 1 January 2023, Florida law says you may not assign your post-loss insurance benefits to a contractor. If your policy is older and still allows it, an emergency-services assignment is capped at the greater of $3,000 or 1% of your dwelling coverage, and you can cancel it within 14 days. Read the work authorization for any wording that assigns benefits or lets the company deal with your insurer in your place.
Source: Florida Statutes 627.7152; Florida Senate bill summary, SB 2-A (2022).
More on claims in our Florida insurance guide and storm water or flood.
PuroClean in Florida
Florida is PuroClean's home state. Its Florida office list shows 38 locations, including Miami (four), Orlando (three), Jacksonville (three), St. Petersburg, Sarasota, Naples, Marco Island, Melbourne, St. Augustine, Gulf Breeze and Miramar Beach. Each listing names the local operator. Coverage is broad along both coasts and in Central Florida.
The Brandon franchise's BBB file shows Florida mold remediator licence MRSR2566. We have not checked it with the Florida DBPR, so treat it as shown, not verified. Ask any office for its own licence numbers.
Source: PuroClean, Florida offices; BBB, PuroClean 24hr Mitigation/Restoration Services (Brandon).
The complaint record, read fairly
The franchisor, PuroSystems, is graded A- by the BBB and is not accredited. Its file shows one complaint in three years, filed in December 2024 by a customer who said headquarters did not return calls about a complaint against a franchisee. It is marked unanswered, and that is the reason the grade is below A+. The two Florida franchises we checked are graded A+ with no complaints, though the East Tampa file only opened in May 2025.
| BBB, franchisor (PuroSystems) | A-, not accredited, 1 complaint in 3 years (unanswered) |
|---|---|
| BBB, Florida franchises checked | A+, 0 complaints (Brandon, East Tampa), neither accredited |
| Trustpilot average | 2.7 of 5 (19 reviews, 63% one star, 37% five star) |
| Editorial scores | 4.0 of 5 (Forbes Home, Feb 2025); 4.9 of 5 (Today's Homeowner, Apr 2025) |
Source: BBB profiles for PuroSystems and two Florida franchises; Trustpilot; Forbes Home; Today's Homeowner. Checked 25 Sep 2026.
Nineteen reviews is too few to call a trend. The negative ones repeat themes seen across the whole industry: disputed bills, drying that ran far longer than expected, slow communication and damaged belongings. The positive ones mention courteous crews and thorough work. Editorial scores are the publishers' own judgement, not customer averages.
Official actions. We found no Attorney General action, regulator settlement or class action against PuroClean or PuroSystems as of this review. Individual franchises appear in ordinary civil suits, as any contractor does. We did not treat those as findings.
Source: searches of state Attorney General releases and public court indexes, 25 Sep 2026.
Who it suits, and who should compare
A good fit: a water loss anywhere near one of its Florida offices, when you want a crew quickly and want the drying documented in a form your adjuster will accept.
Get a second estimate: any large or disputed claim, and any office with a short track record you cannot check. Ask an independent IICRC-certified restorer for a written estimate too. If there is mold, Florida requires a licensed mold assessor and a licensed remediator, and the same company may not do both on your house within 12 months. See mold after a leak.
Source: Florida DBPR, mold-related services FAQ.
What to ask before you say yes
Ask these on the phone, in this order, and ask the same questions of whoever you compare them with. The spread in the answers tells you more than the spread in the prices.
- Who owns this office, and how long has it been open under the PuroClean name?
- Is there an inspection fee, a trip fee or an after-hours charge tonight?
- Does anything in this contract assign my insurance benefits? My policy was issued on (date).
- Will you price the job in Xactimate, and can I see the line-item estimate before work goes past emergency drying?
- Will I get daily moisture readings, drying logs, photos and an equipment count?
- What is your Florida mold remediator licence number (it starts with MRSR)? Check it free on the DBPR site.
- If my insurer pays less than your invoice, who owes the difference, and is there a written warranty?
Local alternatives in Florida
We list local water damage restoration companies for eight Florida metros, each checked against the state licence register where a number was available. Get one written estimate from them alongside PuroClean's and compare them line by line.
No company pays to be listed on those pages or to rank higher. Each listing links to its own licence check and sources.
Right of reply
PuroClean, or the owner of any PuroClean location, can correct a fact on this page. Email [email protected] with the fact and a source. We check it and publish the correction here with its date.
Where this comes from
Every figure above is published by the organisation named beside it. Nothing on this page is our own estimate, and where sources disagree we show both.
Show all 21 sources
- PuroClean, About us
- PuroClean, contact and location finder
- PuroClean, Florida offices
- PuroClean, water damage restoration cost
- PuroClean, restoration and insurance collaboration white paper
- PuroClean of Deerfield Beach, insurance FAQ
- PuroClean Franchise, privacy policy (PuroSystems)
- PR Newswire, PuroClean passes 500 locations, 2 Feb 2026
- Franchise Times Top 400, 2025, PuroClean
- Angi, water damage repair cost
- HomeGuide, water damage restoration cost
- Today's Homeowner, best water damage restoration services
- Forbes Home, best water damage restoration services
- BBB, PuroSystems, LLC
- BBB, PuroSystems complaints
- BBB, PuroClean Brandon
- BBB, PuroClean of East Tampa
- Trustpilot, PuroClean
- Florida Statutes 627.7152
- Florida Senate, SB 2-A bill summary (2022)
- Florida DBPR, mold-related services FAQ